CPS
(cost per sale) – publisher is rewarded when a site visitor is redirected to an advertiser’s site by the publisher, then make a purchase. For example, a web visitor browsing web clicks on an ad, and then make a purchase on advertiser’s webshop.
Affiliate marketing (also known as performance marketing) is a way how to drive and scale up sales. Publishers are only paid when web page visitor of their site is redirected to an advertiser’s site and then make a sale or perform desired action. This model ensures limited risks taken by advertiser, while publishers have a freedom to place creatives and utilize variety of channels.
(cost per sale) – publisher is rewarded when a site visitor is redirected to an advertiser’s site by the publisher, then make a purchase. For example, a web visitor browsing web clicks on an ad, and then make a purchase on advertiser’s webshop.
(cost per lead) – once publisher’s web page visitor is referred to an advertiser and enters and submits their personal details. This qualifies as a lead.
publisher is rewarded for small amount for a lead, usually covering costs of lead and by bonus in case of sale, which make a profit for publishers.
publishers receive for example 10% of sales volumes as provisions (doesn’t matter, how many products was sold).
provisions for publishers are growing with delivered numbers of sales or delivered leads or volumes. There could be also additional bonusses for x-sell of other products (ie. Cusotmer buy more than one product).